Grammatical errors, misspelled names, fragmented sentences that don’t make sense, like this one. Most of us don’t flinch when we see imperfect writing on personal social media posts or in comment sections. It’s different, however, when there are glaring mistakes in a company’s brochure or website.
Marketers who use quality writers tend to see their businesses grow faster and more effectively. Anecdotal evidence has shown that bad writing can lead to customer distraction and potential loss of business. Marketers can appear to be less credible or trustworthy if their written product is less
Here are three reasons why you need great writers to attract prospects and keep your current clients:
1. They can reach your audience
Great writers have the research skills to help companies with effective marketing. They ask their clients the right questions and do the research to make sure they’re targeting their audience with the most appropriate words and tone.
2. They can keep your audience
Experienced writers know how to capture customer attention. Through clear and concise writing, they can transform even the most tech-laden message into a digestible action item for readers, which leads to sales.
3. They translate to your audience
Great writers are in-tune with their marketing colleagues, while also filling the role of advocates for reader comprehension. This is helpful because as your business goals change, writers can help translate new information to your customers.
--- Takisha Roberson, MAB Staff Writer