What are some of the most common misconceptions business owners have about marketing?
M.A.B. founders Jarrod Fitch and Jason Roberson met in the late 1990s at the University of North Texas while pursuing their undergraduate degrees in journalism. They graduated, married their college sweethearts and went their separate ways.
Jarrod spent 20 years helping companies with planning and implementing high-impact growth strategies. He became a hybrid marketer, skilled at maximizing awareness through corporate events, trade shows, innovative campaigns and original sales and graphic marketing collateral. He became driven by the key performance indicators of increased visibility, market share and profitability. Jarrod earned his Certification in Trade Show Marketing and Certification in Marketing Strategy from Cornell University.
Jason spent 20 years as an award-winning business reporter and editor for newspapers and magazines across the country. He broke national business stories for the Dayton Daily News, Detroit Free Press and Dallas Morning News. He also managed crisis communications, speech writing and story development for several Fortune 100 clients. Jason became a sought-after ghostwriter for book manuscripts among celebrity and executive clients. He earned his MBA from Texas Christian University.
Those are brag-worthy bullet points, for sure. But no story is complete without a struggle. Jarrod and Jason have both suffered career setbacks. Unbeknownst to each other, they were living separate but mirrored lives. Both endured economic downturns, employer dismissals and emotional distresses throughout their careers. The two would reconnect sporadically through social media and meet up for kids’ birthday parties over the years, while never knowing their career similarities.
In 2019, Jarrod reached out to Jason through social media to discuss their different paths since their undergrad days. They quickly realized they were both fed up with career stagnation and the dearth of effective corporate storytelling in the marketplace. They bonded over mutual setbacks — but became emboldened by the vast entrepreneurial opportunity within reach.
In July 2019, they started The Marketing M.A.B. (Managing, Advertising, Branding). The M.A.B., simply put, is the corporate embodiment of their separate talents for writing and campaign management, but shared passion for simple storytelling.